1. Analyze

The importance of this phase of the process can’t be stressed enough, without analyzing both your goals and your audience, creating a successful campaign is near impossible. Very well could be why you’ve had trouble with past media buying efforts. Your previous agency just didn’t get to know you well enough.

That’s not us. 

When working with a new client our first step is to take a deep dive into the brand from both an analytical and holistic perspective. We believe that to succeed as your marketing partner, transparency is of paramount importance.

Here are just a few questions we ask to get to know you better and start the relationship on a meaningful note:

• What are your KPIs?
• What is your goal in the next 6,12 months?
• What are some problems we can help solve?

As well as questions we try to solve internally:

• How can we increase average order value (AOV) and conversion rate (CR)?
• Has the FB pixel been properly implemented, tracking, etc?
• Where is the money being left on the table?

2. Develop Customer Profile

Jumping off from the info we gathered in the analysis phase, we develop a robust customer profile. To construct a successful marketing campaign, we must first profile what character traits the ideal customer has.

This customer profile is a combination of machine learning and custom interest and affinity-based characteristics that we use to identify common patterns between current customers and your future ones. After successfully creating this profile we thoroughly analyze everything about this person to build a more complete and well-rounded picture of who to aim your campaign at. We look at things like what they’re watching, what motivates them in their purchasing behavior, their financial and socioeconomic status and what influencers they follow consistently.

We want to humanize the data.

3. Implement

Once we’ve successfully identified a winning customer profile, we start to build out a series of data-based audiences to acquire new customers.

The coveted gatekeepers to growth, we bring those who have never heard of your brand, to you. Think about that.

But new customer acquisition is only the start. It’s not a one and done thing.

After entering our marketing funnel, we begin to segment these custom audiences based on the specific type of action they take with your brand, i.e., added to cart, engaged with an ad, visited your website, liked your Facebook page .etc, as well as the time of their action. Our Facebook and Instagram ads agency has copious amounts of experience with this kind of data, and knows how to turn it into results.

We take that data and painstakingly continue to test and optimize our lookalike and affinity-based audiences to establish even more successful customer profiles to target and in turn, grow your business to soaring new heights.

4. Influencers

Influencers are ubiquitous these days. Everyone’s out there doing it for the Gram, trying to be one, and big brands court them to be ambassadors to give their campaigns some of that authentic, real feel.

We’re gonna let you in on a little secret though, long before “influencer marketing” was even a term, we we’re doing it. And our influencer marketing agency is happy to show you.

We’ve worked with thousands, yes you read that right, not a typo…thousands of influencers on social media in all niches and of all sizes. Not only that but we’ve taken the accumulated knowledge and used it to establish a proprietary formula that we bring to our clients to create a competitive advantage over the competition.

We have access to a large network of high-profile celebrities, athletes, and reality TV stars that cater to a wide variety of audiences & niches. Because of our first-mover advantage and longstanding relationship with these influencers, we have access to the lowest rates in the industry!

Let us help you bolster your influencer campaigns for explosive growth and an abundance of reusable content that can be used on all platforms!

5. Optimize

This is the fun part of us. The nitty-gritty. This is where we test and hone a wide array of methods & ad copy styles to find out what works best for your particular brand and its voice. All brands aren’t created the same thus they simply do not optimize equally! Bespoke is the only way.

This phase may take anywhere from several days to several months and is where the trust in our years of experience really comes into play.

Often this is where the worry comes in and that’s normal! Because our approach is unique and tailored to each client, development takes time but once we find the perfect recipe for the secret sauce for your brand and are confident in maintaining daily profit – BOOM – we are ready to scale!

6. Scale

And finally – everyone’s favorite part (optimizing is great but this is better). There is nothing more exciting than not only growth but profitable explosive growth. Seeing your customer base & revenue increase at the same time is our main goal! Prior to scaling, we make sure your store is optimized and ready to scale. What could be worse than putting in all this legwork only to realize your site or digital storefront can’t handle the traffic or has potential bottlenecks.

Fine-tuning the media buys for your campaigns is one thing but ensuring you’re ready is just as important.

7. Repeat

But wait, there’s more. We aren’t a one-trick pony, these media buys are meant to be repeated and scaled further. We analyze the results of each media buy and take what we learned and apply it to the next cycle. And remember, with the constant creation of new customer profiles, more buys, with increasingly more highly refined and honed targeting, means more growth.