These days, social media could very well be the first touch-point a potential customer has with your brand and we all know the power of making a good first impression.
More than that though, the numbers don’t lie and while everyone is using some facet of social media, one platform or another, few really get how to harness it effectively and direct it meaningfully.
As for those numbers:
- 3.8 billion social media users globally. Half the planet is at this party.
- Over 2/3rd of US adults are on Facebook. You want need to be communicating here.
- US social media use by generation: Millennials: 90.4%, Gen X: 77.5%, Baby Boomers: 48.2%. If your brand is targeting millennials, this is how you speak to them. But even if you’re catering to Baby Boomers, half of them are engaging online.
- People spend almost 3 hours per day on social platforms. Not only are your customers here, but they’re also here for a while!
- 89% of consumers say they will buy from a brand they follow on social media. If they trust you enough to follow you, better believe they’ll be buying what you’re selling.
- 84% will choose the brand they follow over a competitor. This is huge, even if a potential customer likes a competing product, they’ll still buy from you the vast majority of the time if you’ve captured them as a follower.
Social has big value and an even bigger potential impact. It allows your brand to create a meaningful connection and build and traffic in the new currency: trust.
The key is in unlocking the potential.
1. Engagement
First and foremost, consider social media a crucial, living extension of your brand. This is the digital incarnation of what you do, the online presence. If you’re a company that solely exists as a social media brand to begin with, we mean that literally.
All too often brands seem to neglect the “social” part of social media and are just on blast mode at all times. It’s the equivalent of a megaphone in a movie theater, a big turnoff. Engaging with your audience builds loyalty that can turn into sales and ultimately ROI.
More important than that though, people expect engagement, particularly when they’re looking for customer service. In fact, a full 1/3rd of people go that route for care and expect a quick response, with 1 in 3 going to a competitor if ignored.
Bottom line, if you’re not engaging with your DMs or posts, you’re not only missing a big opportunity to convert but you’re also painting your brand as uncaring.
Knowing and grasping the importance of this means we create a plan of engagement to shift sentiment in your direction.
2. Leverage
You’ve heard it before and you’re about to hear it again; we understand the social media landscape and have evolved with it.
We were doing influencer marketing from the jump. Because of our first-mover advantage in that type of marketing, we not only have unprecedented access to top influencers across the spectrum of niches but we’re able to get out of this world pricing based on those same long-standing relationships.
Getting the right people to talk about you to their audiences is the name of the game and we just so happen to know a lot of the names in the game.
In addition to the influencer work, we cover the basics of hashtags, tag, etc. across platforms with strategy and precision to further build your brand recognition overall.
3. Content Creation
Arguably the most important part is content. No matter how much we engage or leverage, without creating content that resonates with your current customer base as well as prospective customers, paid advertising will not be able to reach its maximum potential.
This isn’t done via guesswork, the same customer profiles we create for our other services are what we use to cultivate and conjure premium content that your customers enjoy. Enjoyment isn’t the goal though. The content also is tailor-made to be shareable and, most importantly, drive purchases. Check out our content creation services.