It’s simple and complicated.
In the most basic terms, Google Ads are those which appear when someone searches keywords relevant to your brand, product or service.
How they get there is a much more intricate process, but the easiest way to visualize it is as an auction. Because that’s literally what is happening.
Google determines which ads are shown through a ridiculously fast auction that takes place each and every time someone searches on Google and you bid per click on the keywords you want to advertise.
That’s not the end of the story though. Your ads are assessed on relevancy and usefulness which in the end are known as your Quality Score. A Google Adwords agency like ours works to improve this so your bid has a higher likelihood of winning.
There are also measures of ad extensions like links or phone numbers that affect the impact of your ad and factor into the performance.
According to Google itself though, even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions.
So, yea, it’s only a little convoluted, but it’s something we understand inside and out.
That is why you need a Google Ads management agency to oversee, optimize and execute your strategy in this area. There are a lot of moving parts that go into using Google Ads successful, work with a team who gets it.
What services you choose are dependent on your goals. Are you looking to increase brand awareness? Generate sales or leads? Is simply an increase in traffic what you’re after? There’s a whole wide world of options of what Google Ads can do for you; search network or display network campaigns to shopping, video and app campaigns and we are here to help you use the best tools to develop a strategy to reach your goals.
Our full-service digital marketing agency provides:
Pay Per Click
The classic, Google pay-per-click advertising is as it sounds, a model where you pay each time a searcher clicks your ad, i.e., you’re charged only when a user clicks your ad. The return on investment is significant, Google estimates (conservatively we might add) that for every $1 spent on Google Ads, you’ll receive $8 in profit. Let us be the Google PPC company that brings you to the promised land.
Remarketing
Similar to what we offer with our Facebook Ads, Google Ads remarketing allows us to show highly targeted ads to people who have already visited your site. This tactic can drastically improve your conversion as it aims at people already familiar with your brand and thus much closer to pulling the trigger on a purchase.
Search & Display
Network
Search ads appear as text advertising above or below the organic search results on the main Google search page. These are the ones that show with the marking “Ad”. Display network ads let you jump out of the world of text-only ads and into the world of images, to really connect with your intended audience. The click-through rate is lower with display advertising but these provide an excellent boost to your brand recognition.
Google Shopping
Use Google to proactively boost your sales and highlight your inventory. These are closely related to display network ads in the visual sense but use product data and not keywords to decide when, where and how to show your ads.
On top of, and in addition to that, our Google Ads management agency provides hands-on support, a devoted team and account manager to take you through the process and provide detailed reporting along the way. We create a custom strategy and handle the copy and content creation, test and retesting until we get it perfect, to make sure your unique and individual business needs and objectives are being not only met, but exceeded.